Initially, the giant prizes attract giant sales. Before the jackpot odds worsened in 2015 from 1 in 175.2 million to 1 in 292.2 million, more people won the top prizes, so they didn’t grow so massive. Plenty of people buy Powerball tickets, but sales are far less than seven or eight years ago, when jackpots began to grow much larger after a change in the game’s odds.
Of course, people can win when jackpots are relatively small, as the odds never change, but the fewer tickets purchased, the less likely there will be a winner.