'With three resorts in the market, Caesars has viewed Atlantic City as critical to our success over the past 40 years,' said Tony Rodio, CEO of Caesars Entertainment. The Book, currently in its soft opening phase, will introduce an immersive entertainment experience with the city's first self-serve beer wall, Beer Yourself, and private VIP Fan Caves, with food & beverage service by celebrity chef Guy Fieri. The Book at Bally's will additionally serve guests at Caesars and will reinvent the bar and betting experience in the market as the largest sportsbook in Atlantic City, rivaling the top books in Las Vegas. On the heels of over $170 million in capital investments and improvements into its Atlantic City resorts over the last several years, including most recently the debut of Gordon Ramsay Steak and a $56 million hotel renovation at Harrah's Resort, the company recently-debuted two new sportsbooks in Atlantic City this June, including The Book at Bally's, located in The Wild Wild West, receiving nods as the most energetic casino in Atlantic City***. Caesars also secured recognition as the #1 traveler-ranked hotel in Atlantic City on TripAdvisor for the majority of 2018. Achieving the 2019 TripAdvisor® Certificate of Excellence in this milestone year, Caesars Atlantic City is also a proud Hall of Fame recipient, recently earning the Certificate of Excellence for the past five years, consecutively.
